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Texture Paints Market Size, Growth, Trends & Forecast [2034]
Global Texture Paints Market Size, Share, Analysis Report By Type (Smooth Texture Paint, Knockdown Texture Paint, Popcorn Texture Paint, Sand Texture Paint), Resin Type (Acrylic, Alkyd, Epoxy), Technology (Solvent-based, Water-based, Powder Coatings), Application (Exterior, Interior), End-Use (Residential, Industrial, Commercial), Region and Key Players - Industry Segment Overview, Market Dynamics, Competitive Strategies, Trends and Forecast 2025-2034
Report Overview
The Texture Paints Market size is expected to be worth around USD 20.29 Billion by 2034, from USD 13.08 Billion in 2024, growing at a CAGR of 4.49% during the forecast period from 2024 to 2034. The global texture paints market has witnessed significant growth over the past decade, driven by increasing demand for aesthetically pleasing and durable wall finishes in both residential and commercial sectors. Texture paints, characterized by their ability to add depth and tactile appeal to surfaces, are increasingly favored for their functional benefits, such as concealing imperfections and enhancing surface durability. The market's expansion is further propelled by advancements in paint technology, rising urbanization, and evolving consumer preferences for customized interior and exterior designs.
The texture paints market is poised for continued growth, driven by factors such as urbanization, technological advancements, and evolving consumer preferences for personalized and sustainable building materials. While challenges like high application costs and environmental concerns persist, opportunities in eco-friendly product development and emerging markets offer avenues for expansion. Stakeholders in the industry should focus on innovation, sustainability, and catering to the DIY segment to capitalize on the market's potential.
The Asia-Pacific region dominates the texture paints market, accounting for over 50% of the global share. This dominance is attributed to rapid urbanization, infrastructural development, and increasing disposable incomes in countries like China, India, and Southeast Asian nations. North America and Europe follow, with steady demand driven by renovation activities and a focus on sustainable building materials. The Middle East & Africa and Latin America are emerging markets, showing potential due to growing construction activities and urban development initiatives.
The COVID-19 pandemic had a multifaceted impact on the texture paints market. Initially, the market faced challenges such as disrupted supply chains, labor shortages, and halted construction projects, leading to a decline in demand. However, the pandemic also spurred a surge in home improvement activities as people spent more time indoors, leading to increased interest in DIY projects and interior renovations. This shift in consumer behavior partially offset the initial downturn, and the market began to recover as restrictions eased and construction activities resumed.
Key Takeaways
- Market Growth: The Texture Paints Market is expected to reach USD 20.29 Billion by 2034, growing at a robust CAGR of 4.49%, surge in construction projects, particularly in emerging economies, has significantly boosted the demand for texture paints.
- Type Dominance: Smooth Texture Paint currently dominates due to its wide application and easy maintenance, while Knockdown Texture Paint is expected to witness significant future growth driven by interior design trends and customization preferences.
- Resin Type Dominance: Acrylic-based texture paints dominate the market due to their excellent weather resistance, flexibility, and environmental compatibility, while epoxy-based paints are anticipated to see substantial growth driven by industrial and commercial applications demanding superior durability.
- Technology Dominance: Water-based paints currently lead the market due to their eco-friendliness and regulatory compliance, while Powder Coatings are expected to gain traction in the future with increased industrial demand for low-waste, high-performance solutions.
- Application Dominance: The interior segment currently leads the market, driven by increased consumer focus on home aesthetics, renovation trends, and the wide variety of decorative finishes available.
- End-Use Dominance: The residential sector currently leads the market, while the commercial segment is projected to grow significantly due to increasing infrastructure investments and demand for premium finishes in hospitality and retail environments.
- Driver: The texture paints market is primarily driven by rising demand for decorative and durable coatings in residential and commercial infrastructure. Additionally, increased consumer preference for aesthetic, eco-friendly finishes and advanced surface protection are fueling growth globally.
- Restraint: Despite strong growth, high production costs and limited awareness in rural and price-sensitive markets restrain widespread adoption. Also, texture paints demand skilled application, increasing labor costs and project complexity.
- Opportunity: The market offers ample growth opportunities through innovation in DIY-friendly textures and expansion in emerging economies. Technological advancements and smart coatings tailored for extreme climates are also opening new revenue streams.
- Trend: Key trends include the rise of multi-functional paints with anti-microbial, heat-reflective, or fire-resistant properties. Digital visualization and smart color tools are also reshaping how consumers engage with texture paint selections.
- Regional Analysis: The Asia-Pacific region dominates the texture paints market, driven by rapid urbanization, construction boom, and growing consumer spending on home aesthetics. While Europe and North America remain mature markets with stable demand, Middle East & Africa and Latin America are showing increasing potential due to rising infrastructure development and improving economic conditions.
Type Analysis
Smooth texture paint currently leads the market due to its mass appeal, adaptability to modern décor styles, and low maintenance. It suits both high-end and affordable projects, making it universally preferred.
Knockdown texture is emerging as the fastest-growing segment due to rising interior customization trends and the increasing popularity of textured wall accents. Its versatility and ability to blend both modern and rustic aesthetics make it attractive to new homeowners and renovators alike.
Resin Type Analysis
Acrylic texture paints dominate the market due to their cost-effectiveness, environmental friendliness, and strong balance between performance and aesthetics. Their water-based formulation also aligns with global sustainability goals and building regulations.
Epoxy texture paints are poised for future growth owing to increasing demand from industrial, institutional, and commercial sectors where longevity, chemical resistance, and minimal maintenance are critical.
Technology Analysis
Water-based Leads With over 60% Market Share In Texture Paints Market. Water-based technology dominates due to increasing global awareness of environmental impact, government restrictions on VOC emissions, and consumer preference for safer, low-odor products. Their ease of cleanup and compatibility with decorative finishes make them ideal for both DIY and professional use.
Powder coatings are poised for strong growth driven by industrial expansion, demand for durable eco-friendly coatings, and innovation in color and texture versatility. Their negligible environmental impact and recyclability appeal to modern green construction initiatives.
Application Analysis
Water-based Leads With more than 50% Market Share In Texture Paints Market. Interior texture paints lead the market owing to increased home renovation, customization demands, and rising use in commercial interiors such as hospitality and retail, where design and ambiance are crucial.
While interior applications dominate today, exterior texture paints are projected to grow steadily due to the ongoing urbanization, infrastructural developments, and increased focus on durable, low-maintenance building exteriors.
End-Use Analysis
The residential end-use segment leads due to high consumption volumes, rising aesthetic preferences, and government-backed housing projects across both emerging and developed markets. The commercial segment is expected to grow rapidly owing to increased construction of retail spaces, hotels, and offices that demand visually appealing and durable finishes with minimal maintenance.
Region Analysis
Asia-Pacific Leads With nearly 50% Market Share In Texture Paints Market. Asia-Pacific leads the texture paints market due to strong demand from residential and commercial construction in countries like China, India, and Southeast Asia. Government-supported housing schemes, a growing middle class, and consumer preference for aesthetically rich and durable wall finishes are key growth drivers. In India and China, rapid urbanization is fueling demand for both interior and exterior textured coatings. Additionally, foreign investments in infrastructure and retail real estate development enhance opportunities for commercial-grade texture paints. The presence of domestic and global manufacturers also ensures easy availability of cost-effective and innovative products, further strengthening market growth.
In North America, the texture paint market is mature, with stable demand led by renovation and remodeling activities. The U.S. and Canada see high adoption of textured finishes in both residential and commercial settings, particularly with eco-friendly, low-VOC paints. Europe’s market is driven by aesthetic preferences, environmental regulations, and premium construction practices. Countries like Germany, France, and the UK have a strong DIY culture, supporting sales of interior texture paints.
Latin America is an emerging market, with growth supported by rising urbanization and construction projects in Brazil, Mexico, and Colombia. Middle East & Africa region is poised for high growth due to ongoing mega infrastructure and real estate projects, especially in the UAE, Saudi Arabia, and South Africa. The demand is high for exterior texture paints that can withstand harsh climatic conditions.
Key Market Segments
- By Type
- Smooth Texture Paint
- Knockdown Texture Paint
- Popcorn Texture Paint
- Sand Texture Paint
- Others
- By Resin Type
- Acrylic
- Alkyd
- Epoxy
- Others
- By Technology
- Solvent-based
- Water-based
- Powder Coatings
- By Application
- Exterior
- Interior
- By End-Use
- Residential
- Industrial
- Commercial
- Region:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Driver:
Rising Infrastructure and Real Estate Development
The construction boom across developing and developed economies has significantly elevated the demand for innovative wall finishes. Urbanization, smart cities, and green building initiatives are increasing the use of texture paints in both interior and exterior applications. Texture paints not only offer visual appeal but also provide resistance to weathering, dampness, and cracks, making them ideal for long-term architectural protection. Countries like India, China, UAE, and Brazil are witnessing a rise in residential and commercial developments, spurring demand. Texture paints also align well with modern design preferences such as matte finishes and layered textures, enhancing their popularity in architecture and interior design sectors.
Shift Toward Eco-Friendly and Durable Coatings
Consumers and regulators are increasingly favoring low-VOC and water-based texture paints due to their reduced environmental impact. Manufacturers are responding by developing sustainable formulations that emit fewer pollutants and offer superior performance. These paints not only help comply with environmental regulations (like LEED or EU REACH) but also enhance durability, reducing the frequency of repainting. The dual benefit of aesthetics and sustainability makes them a preferred choice in both new constructions and renovation projects. Additionally, brands investing in green certifications and product transparency are gaining favor among environmentally conscious buyers, fueling market expansion.
Restrain:
High Cost of Texture Paints and Application
Texture paints are costlier than traditional emulsions due to the inclusion of special additives, pigments, and binders that enhance performance and finish. This makes them less appealing in cost-sensitive markets where consumers opt for cheaper alternatives. Additionally, their application requires skilled labor to ensure consistency and aesthetic quality, adding to project expenses. In large-scale commercial projects or affordable housing developments, these costs often become barriers. Moreover, surface preparation for texture paints (like priming, leveling, and patching) further increases the cost and time of painting, discouraging use in budget-driven segments.
Lack of Awareness and Limited Accessibility
In many developing regions, especially rural or tier-3 areas, awareness about the functional and aesthetic benefits of texture paints remains low. Traditional paints dominate due to established brand familiarity and ease of application. Distributors and retailers often hesitate to stock specialized products like texture paints due to lower turnover rates and lack of trained professionals to guide consumers. This limited visibility affects market penetration. Additionally, insufficient digital marketing and demonstration efforts from paint companies in these regions contribute to the slow adoption of texture paints.
Opportunities:
Growth in DIY and Home Renovation Segment
The surge in DIY culture, particularly post-pandemic, has increased demand for user-friendly, ready-to-apply texture paint kits. Consumers are now more inclined to personalize home spaces with unique textures and effects. Companies offering easy-to-use products with online tutorials, texture rollers, and peel-and-stick textures are capitalizing on this trend. With e-commerce booming, texture paints are becoming more accessible to non-professionals. Home improvement influencers and virtual design tools are further encouraging DIY experimentation, leading to a surge in at-home renovations using texture finishes. This segment holds strong potential in North America and Europe, where DIY is culturally entrenched.
Untapped Markets in Asia-Pacific and Africa
Emerging economies in Asia and Africa are experiencing a construction boom driven by urbanization, rising disposable income, and government-led housing initiatives. Texture paints are gradually replacing traditional lime and distemper coatings in urban centers due to their longer lifespan and premium appearance. Markets such as India, Indonesia, Nigeria, and Kenya show high growth potential as consumers seek modern designs. International players are also entering these regions through joint ventures, retail partnerships, and digital campaigns. Affordable texture paint variants and localized branding can unlock significant market share in these untapped territories.
Trends:
Innovation in Functional Textured Coatings
Beyond aesthetics, texture paints are being developed with added functionalities such as anti-bacterial properties, heat insulation, waterproofing, and soundproofing. These features appeal to health-conscious buyers and sectors like hospitality, healthcare, and schools. Companies are incorporating nanotechnology and bio-based materials to enhance product performance. This innovation is enabling the paints to serve both decorative and protective purposes. For instance, anti-microbial textured paints are gaining traction in hospitals post-COVID-19. Heat-reflective textured coatings are also in demand in warmer climates, helping reduce indoor temperatures and energy consumption.
Digital Engagement and AR-Based Visualization Tools
Brands are increasingly leveraging augmented reality (AR) tools and virtual color testers that allow customers to preview texture effects on their walls via mobile apps. These tools bridge the gap between imagination and actual outcomes, boosting buyer confidence. Consumers can experiment with different finishes and textures in real time, improving decision-making and reducing the hesitation typically associated with textured designs. This trend is transforming traditional retail paint selection into an interactive, tech-driven experience. Companies like Asian Paints and Dulux have already integrated AR into their digital platforms, leading to higher customer satisfaction and increased sales.
Key Players Analysis:
Akzo Nobel N.V.: Akzo Nobel N.V., headquartered in the Netherlands, is a prominent global player in the texture paints market. The company has made significant investments to enhance its production capabilities, notably by establishing a new water-based texture paints production line in China. This facility aims to supply sustainable products under the Dulux brand for various markets, including architecture and interior decoration. Such strategic moves underscore Akzo Nobel's commitment to innovation and sustainability in the decorative paints sector.
Asian Paints : Asian Paints Ltd., based in India, is a leading player in the texture paints segment, commanding a significant market share in the decorative paints industry. The company's extensive distribution network, comprising over 70,000 dealers and more than 600,000 retailers, provides it with a competitive edge. Asian Paints has also been proactive in product innovation, launching initiatives like the ColourNext forecast, which influences trends in colors, materials, finishes, and textures. These efforts have solidified its position as a market leader in India.
PPG Industries, Inc.: PPG Industries, Inc., a U.S.-based company, holds a substantial share in the global texture paints market. With a strong focus on research and development, PPG has introduced innovative texture paint formulations catering to diverse consumer needs. The company's strategic acquisitions, such as that of Tikkurila, have expanded its product offerings and market reach, reinforcing its position in the industry.
The Sherwin-Williams Company: The Sherwin-Williams Company, also based in the U.S., is a major contributor to the texture paints market. The company offers a wide variety of texture paints and maintains a strong presence in both residential and commercial segments. Sherwin-Williams' comprehensive range of products and robust distribution network enable it to effectively serve a broad customer base, solidifying its status as a key industry player.
Nippon Paint Holdings Co., Ltd.: Nippon Paint Holdings Co., Ltd., headquartered in Japan, is recognized for its high-performance texture paint products. The company has a significant presence in both residential and industrial segments, offering products that cater to various applications. Nippon Paint's commitment to quality and innovation has established it as a prominent player in the texture paints market.
Market Key Players
- Akzo Nobel N.V.
- Asian Paints
- DuluxGroup Limited
- PPG Industries, Inc.
- JSW Paints
- Kansai Paint Co. Ltd.
- Indigo Paints
- Nippon Paint Holdings Co., Ltd.
- Berger Paints India
- The Sherwin-Williams Company
- SK Kaken Co., Ltd.
- Hempel A/S
- Jotun A/S
- Crown Paints
- Axalta Coating Systems
- Tikkurila Oyj
Recent Development
In November 2024 - Nippon Coatings Holdings Limited (NPHD) announced that it has officially completed the acquisition and payment for shares in Nippon Coatings (India) Private Limited (NPI) and Berger Nippon Coatings Automotive Private Limited (BNPA) as of November 16, 2024. This transaction marks the successful execution of call options under a previously established Master Agreement and Share Purchase Agreement, allowing NPHD to regain ownership of these two Indian-based paint manufacturers from Isaac Newton Corporation (INC), part of the Wuthelam Group.
In May 2024 - PPG (NYSE: PPG) has announced a $300 million investment in advanced manufacturing across North America to meet rising demand for paints and coatings in the automotive industry. This initiative, beginning in 2024 and spanning four years, includes the construction of a new 250,000-square-foot manufacturing facility in Loudon County, Tennessee-the company’s first new U.S. plant in over 15 years. The Tennessee plant will initially supply paints and coatings for automakers and their suppliers, with the potential to expand into other sectors such as transportation, heavy equipment, building and construction, and consumer products.
| Report Attribute | Details |
| Market size (2024) | USD 13.08 Billion |
| Forecast Revenue (2034) | USD 20.29 Billion |
| CAGR (2024-2034) | 4.49% |
| Historical data | 2018-2023 |
| Base Year For Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Report coverage | Revenue Forecast, Competitive Landscape, Market Dynamics, Growth Factors, Trends and Recent Developments |
| Segments covered | By Type (Smooth Texture Paint, Knockdown Texture Paint, Popcorn Texture Paint, Sand Texture Paint, Others), By Resin Type (Acrylic, Alkyd, Epoxy, Others), By Technology (Solvent-based, Water-based, Powder Coatings), By Application (Exterior, Interior), By End-Use (Residential, Industrial, Commercial) |
| Regional scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Competitive Landscape | Akzo Nobel N.V., Asian Paints, DuluxGroup Limited, PPG Industries, Inc., JSW Paints, Kansai Paint Co. Ltd., Indigo Paints, Nippon Paint Holdings Co., Ltd., Berger Paints India, The Sherwin-Williams Company, SK Kaken Co., Ltd., Hempel A/S, Jotun A/S, Crown Paints, Axalta Coating Systems, Tikkurila Oyj |
| Customization Scope | Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF). |
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